Your Business Doesn’t Have a Marketing Problem.
It Has an Authority Problem.
When authority is unclear, every campaign underperforms.
Attention leaks. Trust stalls. Decisions slow.
We install authority as a revenue-producing system so buyers move forward with confidence.
AUTHORITY DECLARATION
Authority is not assumed. Authority is not visibility. Authority is ownership of trust, clarity, and decision-making. It is demonstrated.
Until authority is structured, marketing only amplifies inefficiency. When authority is unclear, buyers hesitate, sales cycles slow, and marketing must compensate.
Structured authority reduces friction, accelerates decisions, and establishes confidence before engagement.
That is the function we install.
Why Most Marketing Fails Before the First Click
Modern marketing is built around activity, not authority.
- More content
- More platforms
- More ads
- More noise
But activity does not create trust.
And visibility does not create decisions.
Most businesses are not losing because their marketing is bad. They are losing because no one clearly owns authority inside their ecosystem.
When authority is unclear:
- Prospects hesitate
- Sales cycles slow
- Teams compensate with pressure instead of clarity
- Budgets increase without proportional returns
Marketing doesn’t fail loudly… It fails quietly, through friction, confusion, and indecision.
Until authority is structured, execution becomes guesswork.
This is why tactics fail inconsistently, budgets inflate, and performance becomes unpredictable.
Authority must be installed before it can be leveraged.
Authority Has to Be Seen to Be Trusted
Authority is established through experience, not assertion.
THE FIVE PILLARS OF AUTHORITY
Authority is not built through a single asset. It is established through a coordinated system where each component reinforces the others.
These five pillars work together to demonstrate clarity, competence, and leadership before a conversation ever begins.
PILLAR 1
AUTHORITY VIDEO
Your primary authority anchor.
A concise, executive-level narrative that establishes how you think, how you lead, and how you solve problems. This asset sets the tone for trust across your entire ecosystem and shortens the distance to confidence.
PILLAR 2
AUTHORITY ANSWER LIBRARY
Decision friction removed before engagement.
Structured responses to the most common questions, objections, and hesitations buyers have, delivered consistently and without reliance on sales intervention.
PILLAR 3
HOMEPAGE AUTHORITY LAYER
Immediate clarity above the fold.
A focused authority presentation designed to orient buyers quickly, establish credibility, and guide attention without distraction or excess explanation.
PILLAR 4
AUTHORITY PRESENCE DISTRIBUTION
Consistency without noise.
Controlled, intentional visibility that reinforces authority across relevant channels without relying on volume, trends, or constant production.
PILLAR 5
AUTHORITY FOLLOW UP & CONTROL
Momentum maintained.
Structured follow-up and reinforcement systems that ensure authority persists beyond first exposure and supports informed decision-making.
THE PROCESS
Authority is not improvised. It is installed through a disciplined sequence that removes guesswork and prevents misalignment.
STEP 1
DISCOVERY
We establish clarity before execution.
This phase defines positioning, audience expectations, and authority gaps so every decision that follows is intentional and aligned.
STEP 2
PRODUCE
We create authority assets with purpose.
Each asset is developed to serve a specific role within the authority system, not as standalone content or creative output.
STEP 3
DISTRIBUTE
We reinforce authority through structure.
Distribution is planned, measured, and controlled to ensure consistency without dilution or overexposure.
STTEP 4
FOLLOW UP
We maintain confidence and continuity.
Authority is reinforced through disciplined follow-up and tracking so momentum is preserved and decisions are supported.
WHY SKIPPING STEPS COSTS MORE, NOT LESS!
Organizations don’t get poor results because they lack effort. They get poor results because they break sequence.
When authority, production, and distribution are treated as separate tasks, performance becomes inconsistent and unpredictable.
Common shortcuts include:
- Rushing strategy
- Producing assets without clear positioning
- Treating distribution as an afterthought
- Fragmenting execution across multiple vendors
These decisions rarely save time or money.
They increase revisions. They dilute messaging. They introduce friction into the buyer experience. They shift the burden of clarity onto sales teams.
The result is content that looks professional but fails to move decisions forward.
Authority only functions when strategy, production, and reinforcement operate as a single system.
This is why our process is non-negotiable.
Not because it is complex… But because it is precise.
- Sequence creates leverage.
- Discipline creates efficiency.
- Structure creates confidence.
THE AUTHORITY FRAMEWORK ENGINE™
One integrated system for positioning, authority, and decision control.
The Authority Framework Engine™ is not a marketing program and not a content package.
- It is a system designed to control how authority is established, how clarity is experienced, and how decisions are made before a conversation ever begins.
- Most organizations do not struggle because they lack content. They struggle because authority is fragmented.
- Strategy lives in one place, production in another.
- Distribution somewhere else.
No one owns the outcome.
The result is activity without leverage and content that looks professional but fails to move decisions forward.
The Authority Framework Engine™ exists to correct that. It aligns positioning, authority demonstration, reinforcement, and follow-up into a single, disciplined system.
Strategy informs production. Production is built for reinforcement. Reinforcement is engineered to support confident decision-making. When any part of this sequence is skipped, rushed, or handled in isolation, performance becomes inconsistent and unpredictable.
This is why DIY approaches and piecemeal vendors underperform. They optimize steps without controlling the system.
We deploy the Authority Framework Engine™ as a unified installation because authority requires sequencing, judgment, and accountability. Every decision affects outcomes. That level of orchestration only works when one authority owns the whole. When executed correctly, the Authority Framework Engine™ creates clarity, consistency, and momentum. When executed partially, it creates noise.
That is why our work is structured as systems, not deliverables.
THE AUTHORITY DEMONSTRATION LIBRARY
Examples of authority installed, not content produced.
These are not “videos” in the usual thought process. They are authority demonstrations.
Each example shows how leadership, clarity, and decision confidence are established before a sales conversation begins.
Their purpose is not views… Their purpose is trust transfer.
When authority is structured correctly, buyers arrive informed, aligned, and prepared to move forward.
THE AUTHORITY REINFORCEMENT LAYER
This package expands beyond content creation, incorporating strategic guidance to help businesses optimize their social media for better engagement and growth. Ideal for those who want expert direction without full social media management.
Authority does not end after first exposure.
It must be reinforced consistently to maintain confidence and prevent regression in the buyer’s decision process.
This layer ensures authority is sustained across the channels where prospects continue to observe, validate, and confirm their decision.
Reinforcement is intentional, measured, and controlled.
It is not volume-based.
It is not trend-driven.
It is not delegated without oversight.
The objective is continuity, not activity.
This layer exists to ensure authority remains intact between first exposure and final decision.
PACKAGE 1 - AUTHORITY FRAMEWORK ENGINE™ FOUNDATION DEPLOYMENT
For leaders who need authority clearly established, but will self-manage execution and visibility.
The Foundation Deployment establishes your authority baseline.
It defines how you are positioned, how your expertise is demonstrated, and how trust is established before a conversation begins. This deployment focuses on clarity, credibility, and decision confidence, without ongoing orchestration or managed execution.
This is the correct starting point for organizations that want to sound credible, consistent, and deliberate, while retaining internal control over visibility and momentum.
WHAT THIS DEPLOYMENT INCLUDES
FLAGSHIP AUTHORITY ANCHOR
One 3.5-minute Authority Video
This is the primary authority asset within your ecosystem.
It establishes how you think, how you lead, and how you approach problems in a way that reduces skepticism and shortens sales cycles.
This asset is designed for strategic placement across your website, direct outreach, and key touchpoints. It is not a campaign driver. It is a credibility foundation.
AUTHORITY ANSWER SET
Five Authority Response Videos
These assets address the most common questions, objections, and decision blockers your buyers encounter.
Each response is structured to reinforce clarity, eliminate friction, and support informed decision-making without sales pressure.
They are not content.
They are decision support tools.
LIMITED AUTHORITY REINFORCEMENT SUPPORT
Three months of guided reinforcement assistance.
This layer supports professional consistency without performance management.
Includes:
- Light editing from existing footage
- Copywriting support for structured posts
- Two posts per week
- No engagement management
- No optimization or tuning
This exists to prevent authority erosion, not to drive growth.
DISTRIBUTION ARCHITECTURE PLAYBOOK
A strategic deployment roadmap for internal execution.
Includes:
- Channel architecture defining where each authority asset belongs
- Recommended cadence to maintain consistency
- Asset organization framework to prevent duplication or loss
- Day-One rollout sequence
This playbook provides structure and clarity. Execution remains your responsibility.
ASSET DELIVERY SYSTEM
All finalized authority assets delivered in an organized, reusable library:
- Master video files
- Caption sets
- Thumbnails
- Brand-ready lower-third template
This ensures internal teams or external partners can deploy assets without interpretation or confusion.
45-DAY STRATEGIC CHECKPOINT
One post-deployment review session.
We assess:
- Initial usage and placement
- Message clarity
- Early signals of alignment or friction
This is a validation checkpoint, not an optimization cycle.
WHAT THIS DEPLOYMENT DOES NOT INCLUDE
This deployment does not include:
- Managed distribution
- Performance optimization
- Cross-platform coordination
- Ongoing strategy adjustments
- Momentum or growth management
The Foundation Deployment establishes authority. It does not operate or scale it.
WHO THIS IS FOR
- Founders and executives establishing authority for the first time
- Organizations with internal execution capacity
- Teams that want clarity before amplification
- Brands preparing for more advanced authority deployment
INVESTMENT: $11,000
PACKAGE 2 - AUTHORITY FRAMEWORK ENGINE™ PERFORMANCE DEPLOYMENT
For organizations that want authority actively reinforced, consistently visible, and system-managed without execution guesswork.
The Performance Deployment is where authority becomes operational.
At this level, authority is no longer a static set of assets. It is a managed system that governs how your message appears, how it compounds over time, and how trust is reinforced across buyer touchpoints.
This deployment is designed for organizations that understand a hard truth:
Strong authority fails more often from poor execution than poor quality.
Here, we don’t just establish authority. We manage how it shows up, how it connects, and how momentum is sustained with discipline and consistency.
For most organizations, this is the correct level of engagement.
WHAT THIS DEPLOYMENT INCLUDES
PRIMARY AUTHORITY ASSETS
One 3.5-minute Authority Video
Your core authority anchor, designed to establish leadership, positioning, and credibility.
One 90-second Authority Sizzle
A condensed, high-impact version engineered for rapid introduction, social visibility, and email deployment.
These assets work together. One establishes depth and trust. The other ensures consistent exposure without dilution.
EXPANDED AUTHORITY RESPONSE SYSTEM
Ten Authority Response Videos
This expanded set addresses objections, comparisons, hesitations, and decision friction across the buying journey.
Together, these assets form a structured authority layer that supports sales conversations, follow-up, and ongoing visibility without requiring repeated explanation from your team.
This is no longer a support set.
It is an authority ecosystem.
SHORT-FORM AUTHORITY LIBRARY
Twenty vertical short-form authority clips
Derived directly from your long-form assets to maintain message integrity and consistency.
These clips are structured to sustain visibility across key platforms without requiring continuous new content creation.
The objective is continuity, not volume.
MANAGED AUTHORITY REINFORCEMENT
(6-Month Term)
This deployment shifts from guidance to managed execution.
Includes:
- Weekly authority-aligned script prompts
- Editorial sequencing
- Structured publishing guidance
- Option to substitute an ad-ready starter kit
You are no longer guessing what to publish or when. The system governs consistency, alignment, and reinforcement.
CONVERSION COPY FOUNDATION
Core authority messaging designed to support action wherever authority is demonstrated.
Includes:
- Primary headline
Supporting sub-headline - Key benefit statements
- CTA language
This copy is engineered to align with your Authority Video placement and prevent message drop-off between trust and action.
DISTRIBUTION ORCHESTRATION PLAYBOOK
PERFORMANCE EDITION
A 90-day authority orchestration system governing how all assets work together.
Includes:
- Weekly publishing cadence and sequencing
- Cross-platform deployment matrix
- Repurposing rules for long-form to short-form and text assets
- Launch Week run-of-show
- Hooks and caption framework
- UTM naming standards for clean tracking
This playbook removes execution uncertainty and prevents authority drift.
ANALYTICS STARTER KIT
Measurement without noise.
Includes:
- Tracking checklist
Performance scorecard - UTM templates
Weekly review framework
This ensures visibility is informed by signal, not vanity metrics.
WHAT CHANGES AT THIS LEVEL
With the Performance Deployment:
- Execution risk is removed
- Visibility becomes intentional
- Messaging remains consistent across platforms
- Authority compounds over time
You still approve direction and participate in creation, but you no longer have to manage the system.
WHAT THIS DEPLOYMENT DOES NOT INCLUDE
This deployment does not include:
- Website rebuilds
- Full conversion architecture ownership
- Advanced funnel optimization
Those elements are addressed in the Conversion Infrastructure Deployment.
WHO THIS IS FOR
- Organizations that want authority actively reinforced
- Teams tired of inconsistent execution
- Founders who want a managed system, not more ideas
- Brands ready to move beyond DIY authority management
For most clients, this is the most practical and responsible deployment choice.
INVESTMENT: $17,000
PACKAGE 3 - AUTHORITY FRAMEWORK ENGINE™ CONVERSION INFRASTRUCTURE DEPLOYMENT
For organizations that require authority fully integrated into revenue, not just visibility.
The Conversion Infrastructure Deployment is where authority is fully operationalized.
At this level, authority is no longer demonstrated or reinforced alone. It is wired directly into the revenue system, governing how buyers move, decide, and convert across the entire journey.
This deployment is designed for organizations that understand a critical truth:
Authority without conversion is wasted leverage.
This engagement takes everything established and managed in the Performance Deployment and integrates it into a single, intentional buyer system. Messaging, authority assets, homepage structure, and funnel logic are aligned to eliminate friction, remove ambiguity, and increase qualified booked conversations.
This is not a design refresh… It is a system correction.
WHAT THIS DEPLOYMENT INCLUDES
CONVERSION-DRIVEN AUTHORITY HOMEPAGE
- A full homepage restructuring engineered around buyer decision behavior.
This framework aligns authority demonstration, clarity, and action into a single experience designed to orient buyers quickly and move them forward with confidence.
Includes:
- Outcome-driven hero architecture
- Clarity-first subhead and narrative flow
- Deliberate CTA hierarchy
Buyer-language positioning - Founder authority framing
- Intentional trust and proof placement
The objective is immediate orientation and reduced decision effort.
CONVERSION ARCHITECTURE DESIGN
The logic governing how buyers move through your ecosystem.
This layer defines:
- Cold, warm, and hot visitor pathways
- Strategic lead capture placement
- CTA routing logic
- Authority video placement strategy
- Navigation simplification
- Embedded trust layers throughout the journey
This removes confusion and friction and replaces it with directional momentum.
STRUCTURED PROOF AND AUTHORITY LAYER
Credibility is not scattered. It is sequenced.
This layer structures:
- Quantified outcomes and results
- Micro case studies
- Social proof integration
- Credibility-first layout decisions
Proof appears when it matters most, not after hesitation has already occurred.
TECHNICAL FUNNEL ALIGNMENT
All systems are aligned so authority and conversion function reliably at scale.
Includes:
- CRM tagging and segmentation logic
- UTM tracking integration
- Analytics configuration
- End-to-end funnel QA
- Load speed optimization
- UX reliability checks
This ensures the system holds under increased traffic and usage.
CONVERSION ACTIVATION PLAN
The final activation layer that brings the system live.
Includes:
- Homepage activation sequence
- CTA placement and routing blueprint
- Lead magnet integration strategy
- CRM tagging and segmentation map
- First 14-day buyer journey sequence
- Pre-launch funnel
- QA and optimization checklist
You are not left wondering what happens next. The system is activated with intent.
WHAT CHANGES AT THIS LEVEL
With the Conversion Infrastructure Deployment:
- Authority is directly connected to conversion
- Buyer movement becomes intentional
- Messaging, video, and CTAs operate as one system
- Revenue leakage is eliminated before scaling
This is the full Authority Framework Engine™ in operation.
WHAT THIS DEPLOYMENT IS NOT
This deployment is not:
- A website redesign for aesthetics
- A funnel template
- A traffic acquisition service
It is authority-driven conversion architecture.
WHO THIS IS FOR
- Organizations already generating traffic
- Brands ready to convert authority into booked conversations
- Teams that require alignment instead of patchwork
- Companies ready for a revenue-ready authority system
INVESTMENT: $24,000
WHICH AUTHORITY FRAMEWORK DEPLOYMENT IS RIGHT FOR YOU?
Client Decision Guide
THE AUTHORITY FRAMEWORK ENGINE™ CORE BUILD
Choose the Core Build if:
- You need a clear, credible authority foundation
- Your message needs to be clarified and articulated quickly
- You do not yet have a flagship authority video
- You want structured answers to buyer questions and objections
- You plan to self-manage visibility and execution
This deployment establishes how you are understood before conversations begin.
Best for:
Founders, consultants, and small teams establishing authority for the first time.
THE AUTHORITY FRAMEWORK ENGINE™ PERFORMANCE BUILD
Choose the Performance Build if:
- You want authority consistently visible and reinforced
- You need your message to show up the same way everywhere
- You want objection-handling and short-form content working together
- You want a governed posting and distribution system
- You want clarity, momentum, and consistency without guesswork
This is where authority stops being an asset and becomes a system.
Best for:
Growing companies and experts with momentum preparing to scale.
THE AUTHORITY FRAMEWORK ENGINE™ CONVERSION INFRASTRUCTURE BUILD
THE COMPLETE DEPLOYMENT
Choose the Conversion Infrastructure Build if:
- You want authority fully wired into revenue
- You need your homepage and buyer journey rebuilt around decisions
- You want real conversion architecture, not more content
• You require CRM tagging, segmentation, and analytics alignment - You want a buyer path engineered to increase booked calls
- You want your authority system enterprise-ready and conversion-safe
This deployment corrects the system, not the surface.
Best for:
Companies that want the complete solution and want it done correctly the first time.
The only deployment engineered for measurable revenue impact.
WHAT PEOPLE ARE SAYING
Why Testimonials Matter (And How You Can Use Them)
In today’s market, trust closes deals. And nothing builds trust faster than seeing real people talk about real results. That’s the power of a great testimonial—it’s not just a compliment, it’s a conversion tool.
These stories show how we helped businesses stand out, get noticed, and grow. The same kind of impact you can have when you let your clients do the talking—for your brand.
Thinking about your own testimonial campaign? Watch these. Then imagine your customers saying this about you.
ABOUT THE COMPANY
Where Faith Informs Discipline, Not Decoration
Full Armor Media Group brings over four decades of production, marketing, and strategic leadership experience into a single mandate: install authority that holds under scrutiny.
We do not produce content for attention. We engineer authority systems that support trust, clarity, and decision-making before a sales conversation begins.
Our work is grounded in faith, but executed with discipline. Faith informs how we operate. Systems determine how results are achieved.
We specialize in high-stakes environments where credibility matters, decisions carry weight, and execution failure is not an option.
- Asset ownership guaranteed
- Clear, published pricing
- On-site + remote workflow
- HIPAA-aware process
- Licensed/insured crew
- NDA available on request
MISSION STATEMENT
Our mission is to establish authority with integrity and discipline.
We help leaders and organizations clearly articulate who they are, how they think, and why they should be trusted, then structure that authority so it performs consistently across every touchpoint.
Our faith informs how we operate. Our systems determine how results are achieved.
We take responsibility for clarity, alignment, and execution in environments where credibility matters and failure is not an option.
VISION STATEMENT
Our vision is to redefine how authority is built and sustained in modern business.
A standard where trust is demonstrated, not claimed; where clarity precedes persuasion, and where faith, excellence, and accountability coexist without compromise.
We aim to be the firm leaders rely on when authority must be established correctly the first time and held under scrutiny thereafter.
FULL ARMOR MEDIA GROUP, LLC
Full Armor Media Group builds authority through disciplined storytelling.
With over 45 years of production experience, we specialize in helping leaders, founders, and organizations clarify their message, establish credibility, and be understood before a sales conversation begins.
Our work centers on the Video Business Card as the primary authority asset. We use story not for inspiration, but for precision, structuring how buyers perceive leadership, competence, and trust.
This is not content for visibility. It is storytelling engineered to support decisions.
FAITH-DRIVEN, RESULTS-FOCUSED, AI-POWERED
We combine disciplined storytelling with modern execution systems to ensure authority is not just created, but reinforced and sustained.
- Strategy determines the story.
- Story determines perception.
- Execution determines outcomes.
AI and automation are not the message. They are infrastructure. We use them to govern consistency, improve follow-up, and remove friction from how authority shows up across platforms.
Our foundation is faith-driven, but our work is operationally rigorous. Every system we build is designed to produce clarity, reduce hesitation, and support confident decision-making.
WE DON’T JUST MAKE CONTENT. WE ESTABLISH AUTHORITY.
Content creates activity.
Authority creates decisions.
We use storytelling to make leadership visible, thinking explicit, and value unmistakable. Every narrative we build is designed to reduce uncertainty, answer unspoken questions, and move buyers forward with confidence.
This is why our work begins with story and ends with structure. The Video Business Card is not a marketing asset, it is an authority instrument. It aligns message, intent, and perception so your expertise is understood before engagement ever begins.
The result is fewer explanations, stronger conversations, and decisions made faster for the right reasons.
TOGETHER, LET’S BUILD AUTHORITY THAT WORKS.
If you need your expertise understood, your leadership trusted, and your message aligned before conversations begin, this is the work we do.
The next step is not more content.
It’s establishing authority the right way.
Start with a diagnostic so we can determine what needs to be clarified, structured, and deployed before scale.
FOUNDATIONAL SCRIPTURE
EPHESIANS 6:11-17
11 Put on the full armor of God, so that you can take your stand against the devil’s schemes. 12 For our struggle is not against flesh and blood, but against the rulers, against the authorities, against the powers of this dark world and against the spiritual forces of evil in the heavenly realms. 13 Therefore put on the full armor of God, so that when the day of evil comes, you may be able to stand your ground, and after you have done everything, to stand. 14 Stand firm then, with the belt of truth buckled around your waist, with the breastplate of righteousness in place, 15 and with your feet fitted with the readiness that comes from the gospel of peace. 16 In addition to all this, take up the shield of faith, with which you can extinguish all the flaming arrows of the evil one. 17 Take the helmet of salvation and the sword of the Spirit, which is the word of God.
MEET THE FOUNDER
JEFF DINGSOR
PRESIDENT & FOUNDER
An award-winning producer and director with more than four decades in production, storytelling, and strategic media, Jeff specializes in helping leaders clarify their message, establish credibility, and be understood before a sales conversation begins.
His work has earned industry recognition for both creative excellence and strategic impact, but his focus has never been awards. It has been results. Specifically, how story influences trust, and how trust accelerates decisions.
Jeff is the architect behind the Authority Framework Engine™, a system designed to transform expertise into authority and authority into action. His methodology goes beyond content creation, governing how leadership is perceived, reinforced, and sustained across every buyer touchpoint.
As a published author, sought-after speaker, and trusted advisor to founders and executives, Jeff helps organizations replace visibility-driven marketing with authority-led positioning.
His leadership is grounded in faith, service, and accountability. A United States Coast Guard Reserve veteran, Jeff brings operational discipline and clarity to every system he builds, ensuring authority is not only created, but protected and deployed with intention.
This is not storytelling for inspiration.
It is storytelling engineered for leadership, clarity, and confidence.
THE AUTHORITY FRAMEWORK™ BLACKFILE REVIEW
A strategic authority assessment for founders and C-suite leaders who need clarity before scale.
The Authority Framework™ Blackfile Review is a paid strategic engagement designed for senior leaders who understand that authority is not visibility, and credibility is not content.
This is not a sales call.
This is not a marketing audit.
This is a confidential, high-level authority assessment.
During the Blackfile Review, we analyze how your story, positioning, messaging, and media presence are currently interpreted by decision-makers, investors, and buyers, not how you intend them to be perceived.
We identify:
- Authority gaps that undermine trust
- Messaging inconsistencies that stall decisions
- Visibility assets that fail to convert
- Structural issues that prevent leadership positioning
- Where storytelling should lead, not decorate
At the conclusion of the review, you receive a clear authority diagnosis, strategic priorities, and a recommended path forward, whether or not we work together.
Investment: $3,500
Duration: Structured review + executive briefing 60 – 90 minutes
Access is limited. Participation requires qualification and approval prior to scheduling.
REQUEST CONSIDERATION
Approved requests will receive next steps and scheduling access.
FLEXIBLE BUSINESS FINANCING AVAILABLE!
For approved engagements, financing options are available through a third-party provider. This allows organizations to move forward without delaying strategic authority work due to internal budget cycles.
Availability is subject to qualification.