Six field-tested moves that turn silence into sales — even with an audience of zero
If you can follow a checklist, you can turn your authority into appointments. This workbook gives you the proven frameworks, scripts, and scorecards I use to build videos that convert on contact.
Every business needs a “Black File.”
Every day you stay silent online, a competitor books the client who should have been yours.
This workbook shows you how to:
Hook attention in 10 seconds or less
Turn a 3.5-minute video into a decision tool
Stack proof without hype
Post for decisions, not “likes”
Build offers that sell themselves
Get trust in the first 60 minutes after contact
Your competitors are already using these moves. You can start today.
What's Inside:
The Silence Tax Opener – Make the cost of not hiring you feel real in seconds.
The Authority Video Business Card – Compress your Why, Who, How, and Proof into a single watch.
The Proof Ladder – Stack credibility step-by-step so buyers never wonder “can they deliver?”
Decision Posts – Posts that drive action instead of passive engagement.
Offer Architecture – A three-rung ladder that takes strangers to high-value clients without confusion.
Speed to Signal – How to get trust in under an hour.
You’ll also get:
Fill-in-the-blank templates
Quality checklists
Self-scoring tools
Ready-to-use scripts
Free Audit access for one of your assets
This isn’t another “note-taking” workbook.
It’s a war map for leaders who are done being blindsided.
You’ll:
Pinpoint the true source of recurring issues.
Assign real numbers to the damage they’ve done.
Prioritize which battles to fight first.
Build action steps that get executed—not just discussed.
Who This Is For
Founders who hate wasting time on marketing that doesn’t close.
Experts and consultants who need authority and leads fast.
Business owners ready to stop “posting content” and start booking calls.
You can keep scrolling LinkedIn hoping someone notices you.
Or you can pick up The Black File Workbook today and start implementing six moves that will get you seen, trusted, and booked.
Written by Jeff Dingsor, founder of Full Armor Media Group, with 45 years of experience in video storytelling and marketing, Coast Guard Reserve veteran, and consultant to leaders who want video that closes.